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PENGARUH CUSTOMER RELATIONSHIP MARKETING, NILAI NASABAH DAN KEPERCAYAAN TERHADAP LOYALITAS NASABAH PADA BANK RAKYAT INDONESIA (BRI) CABANG SEMURUP



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Judul Seri
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No. Panggil
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Penerbit perpustakaan ste sak : STIE SAK Kerinci.,
Deskripsi Fisik
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Bahasa
Indonesia
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NONE
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Tipe Media
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Edisi
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Pernyataan Tanggungjawab

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  • PENGARUH CUSTOMER RELATIONSHIP MARKETING, NILAI NASABAH DAN KEPERCAYAAN TERHADAP LOYALITAS NASABAH PADA BANK RAKYAT INDONESIA (BRI) CABANG SEMURUP
    ABSTRACT This study aims to determine the influence and magnitude of the influence of Customer Relationship Marketing, Customer Value and Customer value partially or simultaneously on Customer Loyalty at Bank Rakyat Indonesia (BRI) Semurup branch. The population in this study is an unknown number of customers who save and make transactions at the Semurup branch of Bank Rakyat Indonesia (BRI). The sampling technique used in this study is accendental sampling. The sample in this study was 80 people. The results show that partially there is an influence of Customer Relationship Marketing on Customer Loyalty, partially there is an influence of Customer Value on Customer Loyalty, partially there is no influence of Trust on Customer Loyalty, and simultaneously there is an influence of Customer Relationship Marketing. Customer Value and Trust in Customer Loyalty. The magnitude of the partial influence of Customer Relationship Marketing on Customer Loyalty at the Semurup branch of Bank Rakyat Indonesia (BRI) is 7.1%, the size of the partial influence of Customer Value on Customer Loyalty at Bank Rakyat Indonesia (BRI) Semurup branch is 23.7%, large The partial influence of Trust on Customer Loyalty at Bank Rakyat Indonesia (BRI) Semurup branch is 0.5%, the effect of Customer Relationship Marketing, Customer Value and Trust simultaneously on Customer Loyalty at Bank Rakyat Indonesia (BRI) Semurup branch is 30.7 %, while the remaining 60.3% is influenced by other variables.


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